Consumers use food labels less frequently

Jessica Todd and Jay Variyam from USDA/ERS this month reported:

[A]lthough a majority of consumers report using nutrition labels when buying food, use has declined for most label components, including the Nutrition Facts panel and information about calories, fats, cholesterol, and sodium. By contrast, use of fiber information has increased. The decline in label use is particularly marked for the cohort of adults less than 30 years old.

There's also a podcast.

Upcoming events

Slow Food Nation 2008 is Aug. 29 to Sept. 1 in San Francisco. In connection with this event, the people who created the Eat Well Guide have published Cultivating the Web (.pdf), a guide to high-tech tools for the sustainable food movement.


The Consumer Federation of America's 2008 annual food policy conference, Sept. 8-9 in Washington, DC, will focus on food prices.


The 2008 Fall conference of the Association of Public Policy Analysis and Management (APPAM) gathers in Los Angeles, Nov. 6-8. I will be presenting work on the Thrifty Food Plan.

Olympic sponsorship does not always boost the brand

After Argentina's Olympic soccer team became the second to strike a racist pose in Beijing, the Consumerist blog pointed out the sponsorship. Of course, Coca-Cola couldn't have known in advance, and isn't to blame. Still, if a brand gains unmerited goodwill from association with a winning athlete, it may expect to take the damage from the losers.

Does it cost too much to eat healthy?

Find your own best answer with the new Thrifty Food Plan calculator.

This calculator is a tool for learning about tradeoffs between the nutrition quality and costs of foods available in the United States. Your challenge is to create a nutritious, affordable, and tasty food plan that meets your own nutrition policy goals.

This challenge is similar to the task faced by USDA nutritionists and economists when they developed the Thrifty Food Plan (TFP). The maximum benefit level in the Food Stamp Program is based on the cost of the TFP. Every several years, USDA's Center for Nutrition Policy and Promotion (CNPP) revises the TFP to take account of new trends in food prices, food characteristics, and consumer spending behavior. USDA's most recent TFP revision is: The Thrifty Food Plan, 2006. This report is available on the CNPP website (http://www.cnpp.usda.gov/). To create this food plan, USDA used a mathematical algorithm that selected quantities for each food group. The quantities were chosen to be as similar as possible to the current average consumption of low-income Americans, while simultaneously meeting a cost target, nutrition standards, target levels for broad categories of foods (such as meats, dairy foods, fruits, and vegetables), and other constraints.

Our TFP Calculator is based on the same price, consumption and nutrition data that USDA used to create the official 2006 food plan. You can design your own new food plan by choosing monthly spending levels for 58 food groups. The TFP Calculator provides information on how your plan performs in terms of cost, dietary quality, and similarity to current consumption.

My coauthors are graduate students Joseph Llobrera and Flannery Campbell. We released the TFP Calculator this week as part of the Food Policy and Applied Nutrition (FPAN) working paper series at the Friedman School of Nutrition at Tufts Univeristy. We are grateful for financial support from a USDA/ERS RIDGE small grant, although we are responsible for all opinions and errors. The Microsoft Excel file TFPCalculator.xls contains the TFP Calculator worksheets and brief instructions. The Word file UserGuide.doc contains a longer User Guide (the graphics only show up in Word's "print layout" view).

Directions are provided at the end of the User Guide to send us feedback on the worksheet itself, and also on what you learned from this tool about the affordability of nutritious food in the United States. You can also post comments here and on your own websites. Please share this tool widely.

Fuel prices now really affecting behavior

I'll admit it requires a topical stretch to justify covering cycling on U.S. Food Policy. Pick one of the following:

U.S. Food Policy --> food overconsumption --> factors that affect obesity --> active lifestyles --> cycling

or

U.S. Food Policy --> eating locally and with a low carbon footprint --> personal behaviors that help the environment --> cycling

or

U.S. Food Policy --> fast food nation --> automobile culture --> cycling.

But the topic is too much fun to resist. You gotta love it when a reader in College Station comments that she has started bike commuting in the Texas summer weather. Or when my friend and neighbor Phil Goff, who showed me my current bike route to work on the marvelous bike lanes in Cambridge, is featured on local television talking about a new bike lane in Boston (the coverage highlighted some negative comments from motorists, and I wish it had pointed out that widespread cycling and transportation make driving more pleasant, too). I have been enjoying Boston's Bike Fridays, which offer newcomers a chance to try bike commuting with a police escort and free breakfast. Boston's Hub on Wheels event on September 21 will also be fun.

I sense some momentum, here. Economist and blogger James Hamilton, who gave a brilliant keynote speech at the AAEA / ACCI conference last week, believes that high fuel prices are mostly here to stay and that -- especially just in the last half year -- they have finally reached the point where they strongly influence consumer behavior. Does that seem plausible to you?

U.S. Food Policy in Wordle

Having fun with Wordle:

Is there an upside for humanity in high food prices?

The Economist is having a fascinating debate on the proposition:

There is an upside for humanity in the rise in food prices.

Homi Kharas of the Brookings Institution says "yes," because higher prices encourage greater food production, reduce the incentive to use food crops for fuel, raise incomes for poor farmers, and encourage economic development in rural areas of low-income countries.

Joachim von Braun of the International Food Policy Research Institute (IFPRI) agrees that moderately high prices have these benefits, but argues that the drastic price spike in the past couple years will be devastating. For example, he notes, an episode of childhood hunger caused by the food crisis can lead to stunted physical development and a lifetime of poorer health for millions of children.

The debaters wisely agreed not to be too lenient in defining "an upside." Both sides interpreted the proposition to say that high prices are a good thing on balance.

Slightly more than half of online voters at the site agree with the proposition, with good comments on both sides.

After we discussed a similar question here a couple weeks ago, Half Changed World and its interesting commenters took up the thread.

I will be giving a short briefing on food prices for Congressional staff in Washington on or near Sep. 22, arranged by the Council on Food, Agricultural, and Resource Economics (C-FARE). Advance commments and reading suggestions are welcome. On today's reading list: the World Bank report, finally released to the public, which greatly raised estimates of the impact of biofuels on food prices.