tag:blogger.com,1999:blog-9437268.post116186114372575349..comments2024-02-03T07:12:06.620-05:00Comments on U.S. Food Policy: Kraft Foods: a case study in public relations and food marketing to childrenusfoodpolicyhttp://www.blogger.com/profile/17098394318544229984noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-9437268.post-1162167904383551062006-10-29T19:25:00.000-05:002006-10-29T19:25:00.000-05:00I'm glad you liked the article! It was an eye-ope...I'm glad you liked the article! It was an eye-opener to really analyze the differences between the rhetoric and the action of these two companies. We initially studied Wal-Mart as well who didn't even have statements claiming anything in regards to health. It made it almost meaningless to include them in this article but it is important to know that they too are doing little to promote healthy eating. Since this article Wal-Mart has begun offering organic foods -- it will be interesting to see if they too start making "healthy living" statements and claims (and then compare these statements to what they are actually doing).<BR/><BR/>I have heard only great things about your book and wish I could be there for your book talk (unfortunately I'll be in Ithaca). Good luck with the talk!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-9437268.post-1162092937518781372006-10-28T23:35:00.000-04:002006-10-28T23:35:00.000-04:00This is a great and much needed article. I devote ...This is a great and much needed article. I devote close to an entire chapter to the very same topic in my new book, Appetite for Profit. Kraft's marketing changes have more to do with PR than caring about kids' health. Come hear me speak more about this (and see examples of products) at my book talk that Parke is hosting this Tuesday 10/31 at 4pm at Tufts, Sackler auditorium B.<BR/><BR/>Michele Simon<BR/>more info: www.informedeating.orgAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-9437268.post-1162007356173679702006-10-27T23:49:00.000-04:002006-10-27T23:49:00.000-04:00Great post, Parke!Great post, Parke!Anonymousnoreply@blogger.com