"Move more, eat less"

On an exam question this month, I asked students to describe ways that the new food guidance illustration, MyPyramid, graphically encourages physical activity (easy -- the graphic has a person walking up steps along the side of the Pyramid). I also asked students to describe ways that the illustration encourages moderation in food intake (this is more difficult -- one might talk about how the widths of the colored triangles favor foods with lower caloric density).

One student wrote with great confidence that the graphic communicated the caloric moderation message clearly through the words "Move more, eat less." Wow, I thought. Does it really say that? I searched on the MyPyramid site using the key words "eat less," and got the following message:

Results for: "eat less"

No results were found for your search.

Your query is too restrictive.

Ha.

A quick Google search shows that this motto actually is sometimes used by the healthy living program, America on the Move.