Here are the first few sentences of
Krazy Kids' Food, by Dan Goodsell and edited by Steve Rosen:
In 1935, Post cereals licensed the rights to a popular new movie character, Mickey Mouse, and thus the marketing of kids' food changed forever. Mickey was placed prominently on Post Toasties cereal boxes and sales soared. Other manufacturers jumped on the character marketing bandwagon and the kids' food business as a whole took off.
Goodsell keeps a cool weblog called
a sampler of things and has a fascinating
online archives of classic food marketing images.
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