McRib Patty: Boneless pork (Pork, water, salt, dextrose, citric acid, BHA, TBHQ).The most surprising thing about the McRib is not its manipulative on-line marketing to youth.
McRib Bun: Flour (wheat flour bleached and enriched with thiamine, riboflavin, niacin, iron, folic acid, malted barley flour), water, high fructose corn syrup, yeast, vegetable oil (partially hydrogenated soybean oil, cottonseed oil). Contains 2 percent or less of dextrose, fumaric acid, calcium sulphate, salt, acetic acid, soy flour, monocalcium phosphate, ammonium sulphate, cornstarch, fungal protease, natural culture, ammonium chloride, ascorbic acid, azodicarbomide, mono- and diglycerides, propionic acid, phosphoric acid, corn flour, calcium peroxide, calcium propionate, dicetyl tartaric acid esters of mono- and diglycerides, ethoxylated mono- and diglycerides.
McRib Sauce: Water, high fructose corn syrup, tomato paste, distilled vinegar, molasses, natural smoke flavor, modified food starch, salt, sugar, soybean oil, spices, onion*, mustard flour, garlic *, xanthan gum, caramel color, sodium benzoate (preservative), natural flavor (vegetable source), corn oil. *Dehydrated Pickle Slices, Cucumbers, water, vinegar, salt, calcium chloride, alum, natural flavorings (vegetable source), polysorbate 80, turmeric (color).
The most surprising thing about the McRib is not even its outrageous satire site featuring the "Boneless Pig Farmers Association of America" and their teary-eyed petition to save their farming way of life (though I was a little surprised that the first featured video's veiled borderline racist insinuation about city living and rap music was approved by McDonald's).
No. The most surprising thing about the McRib is that the federal government's National Pork Board, whose every marketing message must be approved by USDA's Agricultural Marketing Service, proudly claims to be its creator. See the first page of the Pork Board's most recent annual report for 2006.
What a pinnacle of hypocrisy for USDA to support this marketing at the same time that other federal government agencies struggle to address the obesity epidemic in the United States, including particularly wrestling with issues such as online food marketing to children and youth and the rise of high-fat fast food meals at the expense of home cooking.