[A]lthough a majority of consumers report using nutrition labels when buying food, use has declined for most label components, including the Nutrition Facts panel and information about calories, fats, cholesterol, and sodium. By contrast, use of fiber information has increased. The decline in label use is particularly marked for the cohort of adults less than 30 years old.There's also a podcast.
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Let's see: (1) "use of fiber information has increased" and (2) "The decline in label use is particularly marked for the cohort of adults less than 30 years old."
Coincident? I wish so.
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