The irony of Oprah's KFC coupon nightmare

The quick-serve restaurant industry publication QSR reports that KFC's coupon promotion for grilled chicken, featuring Oprah Winfrey, has been a public relations "nightmare."

Why a nightmare?

Was it the blistering criticism from Paula Crossfield at Civil Eats?

If she would have taken the time to think about all this, I’ll give her the benefit of the doubt and assume she would see that encouraging these practices is not in line with the Eckhardt Tolle, Live Your Best Life, “We will all be judged on how we treat the least among us” persona she sells on her popular television show. Individual choices do matter, especially the choices of those with enough money to buy every person in the United States two pieces of chicken.

Was it the pointed contrast noted at Ethicurean between Oprah's KFC promotion and her earlier reporting on production practices (as described by Eating Liberally)?

Naw. The restaurant executives and QSR reporters never noticed those commentaries.

The "nightmare" in the QSR headline is the overwhelming demand for chicken from the coupon-wielding masses, causing what Gawker describes as near-riot conditions in some store locations.