This is not the first time we have run this headline.
Every July, USDA's Agricultural Marketing Service is supposed to submit a report to Congress detailing the activities of the fluid milk and dairy checkoff programs. These programs are responsible for the cheese promotions described in the Michael Moss NYT article last year. The most recent report on the AMS website is the July 2009 report, which described the programs' 2008 activities. The July 2010 report has not yet been posted as of July 2011. My gentle email requests to AMS go unanswered. Even though the good folks are busy, perhaps they will forgive a more public nudge.