Is reducing childhood obesity a reasonable goal?

Under the headline "Obama's Government vs. Your Family," John Hinderaker of the conservative blog Powerline this week links to our coverage of the interagency working group that proposed voluntary guidelines for marketing food to children.  Hinderaker is upset that Michelle Obama considers reducing childhood obesity to be a public policy objective.

So the future weight of your minor children is a “goal” of the federal government. Of course, that is just one example out of many. For example, do you think it is a “private family matter” whether you feed your children Cheerios and corn flakes for breakfast? Think again.

I am tempted to speculate that Hinderaker read some parts of my post more closely than others.  He probably best liked the part where I investigated some of the arcane details showing that Cheerios would not meet the long-run guidelines, which suggests that the details of the guidelines might deserve further tweaking.  Perhaps he focused less on some of the other good links in my post, which supported the interagency working group proposal and emphasized that this approach really is moderate, reasonable, and market-oriented.