My view of this issue is not anti-dairy, nor do I favor government restrictions on private-sector advertising for dairy products. Yet, surely reasonable people can agree on this: any federal government-sponsored producer boards, and any marketing funded using the federal government's power of taxation, ought to be consistent with the Dietary Guidelines for Americans. The checkoff marketing should not be for Pizza Hut or for sugar-sweetened drinks. In these times of major health crisis and rising public sector health costs, we should expect the foods and beverages marketed in the government's own voice to be healthy.
For readers following up on this story, here are some related links from a diversity of official and non-official sources.
- The U.S. Food Policy blog post on this topic in February.
- The annual report to Congress from USDA's Agricultural Marketing Service (AMS), describing the fluid milk and dairy checkoff programs. Although the report is annual, the most recent report online appears to be 2011.
- A report from USDA's Agricultural Research Service (ARS) earlier this year about pizza consumption in the United States.
- The dairy checkoff program's website describing its partnerships with Domino's, Pizza Hut, Taco Bell, and McDonald's, with an online video titled "McDonald's thanks America's dairy farmers."
- A 2010 article by Kim Severson in the New York Times about sugar-sweetened milk in school meal programs.