As fizzy soda sales decline, top beverage manufacturers seek to convince children and parents that kids need sugary sports drinks to enhance athletic performance.
In truth, water is the best source of hydration for kids doing sports. Based on the balance of scientific evidence, the MyPlate text (.pdf) says it well: "Drink water instead of sugary drinks when you're thirsty." Plus, choosing bottled drinks instead of tap water is bad for the environment.
Early this year, Gatorade, which is owned by PepsiCo, got a pile of bad press -- including a hard-hitting Civil Eats article -- for a marketing campaign featuring Usain Bolt, which used kid-friendly games to insinuate athletic performance claims and disparage water (see below).
While reading up on that story, I came across this strange article in Snopes, which purports to fact-check a true rumor on the origins of Gatorade as a University of Florida Gators team drink, but which reads like advertising copy for the drink. The Snopes response reports as fact several marketing claims unrelated to the actual rumor at issue: "Other athletes who tried the drink soon swore by it, claiming it helped them go longer and finish stronger" and "Gatorade has since become an integral part of a number of sports."
I am writing Snopes to suggest that the site revise its article. I'll update this post if Snopes responds.