Monday, August 31, 2015

Danny Vinik in Politico reports on pork "Other White Meat" sale

Danny Vinik in Politico's Agenda today:
Pork hasn't been "the other white meat" for years—after a 24-year run as the centerpiece of billboards and the butt of jokes, the slogan was retired in 2011 and replaced with "Pork: Be Inspired," a logo you might have seen on the apron of Ted Cruz as he grilled pork chops at the Iowa State fair last week.

But the National Pork Board, a government-sponsored entity funded by a tax on hog farmers, still writes a check for $3 million every year to license the unused slogan—a bewildering payout that only makes sense, critics say, when you realize the money goes straight to an industrial pork lobby that has long been closely tied to the board. Farmers who pay for the board are crying foul, saying the deal amounts to a scheme to let the board skirt anti-lobbying laws and promote an agenda directly against their interests.
My question, quoted in the article:
“Are the artichoke producers competing for the slogan "Pork: The Other White Meat"? No, I don't think so.”
I recognize that many pork producers are hesitant to criticize the National Pork Producers Council (NPPC), but I think that any who do look over the history of this slogan sale will be upset at how their mandatory payments are being spent.

For additional background, here is some past reporting in U.S. Food Policy.

1 comment:

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