Thursday, July 13, 2006

A feature-length product placement from Burger King?

The recently revived Fast Food News weblog and Accidental Hedonist have links to a story about Burger King working on a feature-length movie where the setting is a Burger King outlet (at Accidental Hedonist, Kate Hopkins claims to be speechless).

Here is the LA Times' report:
Product placement apparently isn't cutting it in the movie business anymore. Not satisfied, say, with a mere passing shot of a mega-star munching a Whopper, Burger King is developing a film whose main character lives above one of its burger franchises, according to a story in this week's Advertising Age, a trade magazine. No, it's not a horror film. And it's also not going to be what would seem the natural sequel to 2004's nutty teenage comedy "Harold & Kumar Go to White Castle." Instead, Burger King, along with ad agency Crispin Porter & Bogusky, which is overseeing the script, envision a "character-driven" story along the lines of "Garden State" and "What's Eating Gilbert Grape," according to Advertising Age.