Sunday, December 07, 2008

Purchasing power for peace

I was elated this morning as I smeared Eggplant & Tomato Tapenade on my toast, that I was doing more than nourishing myself, I was helping to bring peace to a region of the world that has been at war for decades.
MEDITALIA™ Tapenades and Pestos are produced in Israel through cooperation between Israelis, Arabs and other neighbours. The olives are grown in Palestinian villages, the glass jars are made in Egypt, and the sun-dried tomatoes come from Turkey. PeaceWorks believes that personal contact between these groups will shatter cultural stereotypes and help people live together peacefully. Five percent of the profits from MEDITALIA™ Pestos and Tapenades go to support the PeaceWorks Foundation to foster peaceful co-existence in the world.
Meditalia is a brand under Peaceworks Holdings LLC pursues profits through our sales of healthful food products that are produced by neighbors on opposing sides of political or armed conflicts, whose cooperative business ventures we facilitate.
Mission And Impact

PeaceWorks is guided by the Theory of Economic Cooperation which states the following:

Mutually beneficial economic initiatives can create good relations between rivaling peoples in the same way that business partners anywhere profit from cooperation in today's marketplace. In this manner, cooperative business ventures that capitalize on the strength of each partner can enable the conditions necessary to achieve long-lasting cultural understanding and eventually even bring prosperity to regions of conflict around the world. PeaceWorks acts at the catalyst for profitable economic interdependence.

Our Cooperation Ecosystem, below, illustrates both levels at which the model works, and the resulting impacts:
  • Commercial Cooperation
  • Businesses profiting from joint ventures gain a vested interest in maintaining and cementing these valuable relationships.
  • Peoples and countries prospering through these cooperative activities gain a stake in the system, furthering stability.
  • Human Interaction
  • People working together under conditions of equality learn to shatter cultural stereotypes and humanize their former enemy.
And this all results in...
  • Job Creation and Export-led Growth
PeaceWorks connects local producers with manufacturers, and buys the food products they create for export. The increased demand thus created results in new jobs, which stimulates local economies and contributes to a rise in the standard of living for their region.

Employment & Technology

Increasing output through exports generates economies of scale and reduces costs, making ventures in regions of conflict more competitive. Export initiatives with overseas partners also benefit from enhanced professionalism, technology transfers and subsequent technical know-how. Peace Building As groups learn to work together, cultural stereotypes are shattered and the former enemy is demystified, and humanized.
Never before have there been so many decisions and impacts on what food you buy. Buy local to support your local economy, buy fair-trade to help farmers get a fair market price, buy organic to preserve traditional farming methods and biodiversity, buy free range for animal rights, buy grass-fed because it has more conjugated linoleic acid, buy what's on sale, buy Kosher for personal beliefs, buy what tastes good. We have a lot of choices to make significant changes in our world through the food we eat. Never before has a social movement been more entrenched in our everyday decisions as what to buy at market. Choose wisely.

Cross-posted from

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