Wednesday, April 22, 2009

NRDC "Growing Green" Awards

From the Natural Resources Defense Council:
Nine finalists for the first-ever Growing Green Awards were announced today by the Natural Resources Defense Council. The awards recognize individuals who have demonstrated extraordinary contributions to sustainable food in advancing farming practices, climate and water stewardship, farmland preservation and social responsibility from farm to fork.

“While food is an essential part of our day-to-day lives, most Americans are unaware that climate change and our food system are inextricably linked,” said Michael Pollan, best-selling author of The Omnivore’s Dilemma and chair of the award selection panel. “The Growing Green Awards finalists are leaders and innovators whose sustainable food production, business and practices contribute to improving the health of people and the planet.”

The finalists’ achievements include ingenious on-farm practices to minimize reliance on chemical inputs, energy and water; ecologically integrated urban aquaculture; leadership in influencing large institutions to purchase more sustainable food; and outreach to help consumers better understand the relationship between food and environment.

“By recognizing the achievements of these individuals, we want to inspire other entrepreneurs and opinion leaders to follow their example,” said Jonathan Kaplan, Director of the Sustainable Agriculture Program at NRDC. “The Growing Green Awards are our way of saying thanks for their extraordinary contributions.”
Michael Pollan has a related blog post, explaining the motivation.

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