Thursday, August 20, 2009

Bottled water links

From the Anti-Advertising agency blog, a link to a PSA-style graphic from Tappening, which also has a funny "Start A Lie" campaign. Slogan: "If they can lie, so can you."

Penn and Teller also have a bit of fun with this issue:

And Mother Jones this month hits hard on the latest fad for Fiji Water:
Obama sips it. Paris Hilton loves it. Mary J. Blige won't sing without it. How did a plastic water bottle, imported from a military dictatorship thousands of miles away, become the epitome of cool?
In the Mother Jones article, there is a cameo appearance by Lynda Resnick, a genius of trendy lefty New Age marketing who once showed up on this blog in a post about pseudo-scientific marketing of the powers of pomegranate juice.

Of course, the ultimate in ironic marketing is Tap'dNY, the company that bottles and sells New York City's lovely tap water. Here is the fabulous manifesto you never thought you'd see from a bottled water company:

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