I am officially undecided on a leading food policy question of our times: Can fast food restaurant chains engage in labor, nutritional, and environmental reforms in response to public pressure, or does their corporate constitution make them structurally incapable of real improvement, such that all one can ever expect is lies and public relations?
But I may not remain undecided for long.
As McDonald's introduced salads, better nutrition labeling information, and half- hearted progress on trans fats (not eliminating trans fats, but at least ending the corporate falsehoods about trans fats), my family began to visit occasionally while traveling by road. But, as a passionate advocate of cycling, tiny cars, and public transportation, I was nauseated by the recent Hummer toy in my boy's Happy Meal and the corresponding girlie toy that was given to my daughter. My family will now return to full boycott status.
See boingboing for a link to a funny website called Ronald McHummer, which lets you create your own McDonald's road sign.