New York City's rule requiring calorie counts on fast food menu boards may turn out to be more important than the city's new ban on most trans fats in restaurants, which originally received more media coverage (see earlier post).
Currently, the restaurant industry is battling to convince the courts that calorie counts on menu boards are infeasible. To the rest of the industry's embarrassment, Subway's proposed menu board showed that the calorie column is feasible and unobjectionable, from the perspective of a fast food restaurant with little to hide.
Dunkin Donuts tried to show that the calorie label would require unreasonably small print,...
... which prompted New York City's Health Department to have its own artist show how easily Dunkin Donuts could have succeeded if it had wanted.
For the latest news, see the posts on the Consumerist (1) (2) and the brief filed yesterday by the Center for Science in the Public Interest (CSPI), with signatures from some of the most prestigious health policy organizations and scientists in the country.