Thursday, July 12, 2007

Oh, there go those happy cows again ...

A student forwarded this cartoon, which reminded me of an earlier dairy advertising campaign featuring "happy cows," which was the subject of a lawsuit by animal rights groups.

In an ironic twist, the federal government's cotton checkoff promotion program (funded by $55 million per year in government collections from cotton producers) is using the cartoon below to sell its cottonseed oil products to the dairy industry (whose own federal government checkoff programs are funded by $105 million per year in government collections from producers for fluid milk and another $273 million per year for other dairy campaigns).

The cartoon's tag line, designed to appeal to dairy farmers, is: "How will you treat your cows when they've overproduced?" It's a good question.

Click image for full size view.

1 comment:

KathyF said...

It took me a minute to get that--I'm always slow with cartoons. But then it really creeped me out. Cows that can't keep up won't actually find themselves on a sun deck, but on a conveyer belt.