Monday, November 26, 2007

Wansink Appointed Director of CNPP

Dr. Brian Wansink, who was recently interviewed on this blog for his receipt of the Ig Nobel prize, was appointed Executive Director of the USDA's Center for Nutrition Policy and Promotion (CNPP) last Wednesday.

According to the USDA press release:
At CNPP Dr. Wansink will be responsible for overseeing the planning, development and review of the 2010 Dietary Guidelines for Americans, the food pyramid known as and programs including the Healthy Eating Index, the USDA Food Plans, the Nutrient Content of the U.S. Food Supply, and the cost of raising a child.
Praise comes from Marion Nestle, the Ethicurean and Eating Liberally for USDA's appointment of a university researcher, as opposed to recent appointments that have come directly from various industry positions. Wansink's novel research on home and restaurant environmental triggers for unhealthy eating and overeating informs his book Mindless Eating: Why We Eat More Than We Think- about how to modify immediate environments in order to change nutrition behavior, without creating new regulations or directly attacking individual behavior.

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