To my grandmother, "schreck" meant something frightful. The newer word "Offul" means a media message so bad, you just want to turn it off.
The cartoon character Shrek last week won the "Offul" award from Common Sense Media for his participation in dozens of awful junk-food marketing messages and, simultaneously, the Ad Council's public health commercial promoting physical activity.
See the Campaign for a Commercial-Free Childhood and the Boston Globe for more coverage of the charming green ogre's two-headed character. Hat tip to the Shaping Youth blog.
See the cereal with 15g sugar in a single one-cup serving!
Ingredients: SUGAR, CORN FLOUR, MARSHMALLOW BITS (SUGAR, MODIFIED CORN STARCH, CORN SYRUP, DEXTROSE, GELATIN, NATURAL AND ARTIFICIAL FLAVOR, SODIUM HEXAMATAPHSOPHATE, YELLOW # 5, RED # 40, YELLOW # 6, BLUE # 1), WHOLE OAT FLOUR, WHEAT FLOUR, WHOLE WHEAT FLOUR, SALT, COLOR ADDED, PARTIALLY HYDROGENATED COTTONSEED AND/OR SOYBEAN OIL†, ARTIFICIAL FLAVOR, ASCORBIC ACID (VITAMIN C), NIACINAMIDE, REDUCED IRON, ZINC OXIDE, PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), BHT (PRESERVATIVE), RIBOFLAVIN (VITAMIN B2), THIAMIN HYDROCHLORIDE (VITAMIN B1), VITAMIN A PALMITATE, FOLIC ACID, VITAMIN B12, VITAMIN D.†LESS THAN 0.5g TRANS FAT PER SERVING.