Wednesday, October 17, 2007

YouTube coverage of food policy and marketing

What works and what doesn't for children's nutrition and marketing awareness-raising on YouTube?
Physicians Committee for Responsible Medicine on school nutrition reform (a reader submission by email).

Jeepers Media on Shrek marketing (from Shaping Youth).

A report on the "Nag Factor" study (parts one and two), centering on an extended interview with a marketing strategist.
And for farm policy?
Oxfam on farm subsidy reform (from Mulch). Here's an earlier longer more understated piece from Oxfam, focusing on what's at stake for African farmers.

4 comments:

Mark said...

I really have a problem with outfits like PCRM, whose mission is to promote veganism, having Web sites like "stopchildhoodobesitynow.com" (in the clip you link to). And then there's the "lactose intoerance" campaign.

Being media savvy is one thing. Being a boatload of secretive, deceptive, end-justifies-the-means liers is another. If they feel we shouldn't eat meat, if that's their ultimate mission, they should put that up front.

Aliza said...

wow. I'm struck by the use of the bathroom-stall-foot-tapping hook by PCRM- somewhat surprising.

In my health communications class we've been deconstructing a lot of health ads/messaging, to determine the theory behind them and its effectiveness. This is similarly easy for some of these pieces. Another to include would be the Apple vs Snack Cake Farm Bill fight: http://www.youtube.com/watch?v=wvEarhyioYI

kati said...

Yeah, I know what you are saying, Mark, about PCRM. I was put off by that, too.

I liked the shrek ad because the guy wasn't preaching about kids food ads. He was pointing out some outrageous practices going on in the 'food' market. 'We don't want printing on our food!' It's sad, but I think the average consumer thinks - oh, there's printing on my waffles. It can't be bad for me - it's in a Kellogg's product, so it's cool.

I'd love to see more of this - make a mockery of what's happening to our packaged food supply. Do we really want our kids eating printing and turning their tongues green? Of course the kids want it, but come on!!!

Parke Wilde said...

The short Oxfam ad reminded me of Michael Moore. I grimaced at how broadly drawn the charicature was, and yet at the same time had to agree with the point. If Congress wanted to protect this legislation from such ridicule, it could easily have chosen to make millionaires ineligible for the subsidies. Yet, Congress is on the verge of choosing instead to keep the millionaires eligible.

My favorite piece is probably the interview with the children's marketing strategist.