Wednesday, October 24, 2007

Senate Farm Bill

Friedman School alum Aimee Witteman from the Sustainable Agriculture Coalition writes at Gristmill that one needn't tar all Farm Bill programs with the same brush. She speaks up for the Sodsaver proposal, which protects grassland, and the Conservation Stewardship Program (CSP), which subsidizes sustainable conservation practices but which has been funded at only a fraction of its authorized levels since the program was created in 2002.

Attractive and politically astute reform proposals would steer clear of fatal cuts to the farm programs across the board, but instead use payment caps and income limits to establish sensible and substantial reductions (say, 20-40%?) in the row crop subsidies, with the savings split evenly between deficit reduction and new funding for nutrition programs and the types of conservation programs Aimee recommends.

The Blog for Rural America from the Center for Rural Affairs tries hard to maintain an upbeat attitude on the Farm Bill overall, but comes down very hard on Senator Kent Conrad (D-ND), who crosses both party and regional lines to back Southern Republicans in their efforts to pressure committee chair Sen. Tom Harkin (D-IA) to maintain the status quo and resist stronger reform proposals.
As my colleague John Crabtree pointed out recently, “Kent Conrad, Democrat of North Dakota, thinks it is better for his state to work with Saxby Chambliss, Republican of Georgia, to defeat the ideas of Tom Harkin, the chair of the committee from Iowa and a member of his own party. Iowa is practically neighbors with North Dakota, for God’s sake. What the hell is wrong with him?”
Perhaps reform-minded, nutrition-minded, conservation-minded, and deficit-reduction-minded residents of North Dakota should make their views heard.

The Senate committee deliberations will be webcast today.

Tuesday, October 23, 2007

Upcoming talk about checkoff programs

The Department of Health, Behavior, and Society at the Johns Hopkins Bloomberg School of Public Health has a lively seminar series this Fall, entitled "Changing the Big Picture." At noon on Thursday, Nov. 1, I'll speak about the federal government's commodity checkoff advertising and promotion programs. If you are in Baltimore, or even in DC, I hope you will visit and introduce yourself.

Upcoming talk about the food industry and nutrition

I'll be speaking this Monday, Oct 29, in the afternoon session at the annual Friedman Symposium here in Boston. My talk will offer a food economist's perspective on what type of voluntary measures can reasonably be expected from the food industry in response to nutrition and public health concerns.

Perhaps for balance -- though surely my views are sober enough standing on their own -- I'm being paired opposite a gentleman from Unilever.

There is a fairly high registration fee, despite the symposium's generous support from DSM Nutrition Products, The Coca-Cola Company, Frito-Lay, Mars North America, United Soybean Board, Wyeth, Cadbury-Schweppes, Dannon, National Fisheries Institute, Ocean Spray, Safeway, U.S. Potato Board, Wrigley Science Institute, Blue Cross/BlueShield of Massachusetts, Egg Nutrition Center, Kraft, National Yogurt Association, and the Nutrient Rich Foods Coalition. I will offer a free U.S. Food Policy TV post with a condensed version of my talk. Still, I hope you will attend if you can.

Senate Farm Bill news

The Senate Agriculture Committee has scheduled its consideration of the Farm Bill for tomorrow, Wed, October 24. The committee chair, Sen. Tom Harkin (D-IA), is holding a press conference today to describe his draft (view online).

The FarmPolicy blog reviews major media reports on several of the key issues to be decided.

One issue is whether farm subsidies will continue to go disproportionately to the largest and richest farmers. Sen. Harkin is expected to propose an income eligibility limit of $750,000 per year, which would not affect many farmers. For comparison, the House earlier passed a limit of $1 million per year (and double that for married couples), which would affect even fewer farmers. A stronger reform proposal to watch comes from Senators Byron Dorgan (D-ND) and Charles Grassley (R-IA), who propose an income cap of $125,000 (and double for married couples). Under this proposal, the federal government would help subsidize low-income, middle-income, and upper-middle-income farmers. High-income farmers would still get our admiration, good wishes, and food dollars, but not our tax money.

An even more dramatic reform proposal is summarized in the Washington Post this morning.
An alternative exists, in the form of a bill being prepared by Sens. Richard G. Lugar (R-Ind.) and Frank R. Lautenberg (D-N.J.). Their proposal would replace the existing array of subsidies for favored commodities with government-funded crop insurance that would cover all farms and ranches, whether they grow strawberries or soybeans. Farmers would get paid if, but only if, their incomes in a given year dropped at least 15 percent below the previous five years' average in their respective counties. This is still an incredibly sweet deal; what other American industry can count on federally funded protection from the vicissitudes of capitalism? But it would save $20 billion over five years, money that Mr. Lugar and Mr. Lautenberg propose to spend on deficit reduction, nutrition and a soil conservation program that pays farmers to restore wetlands and wildlife habitats.
The Post editorial's subheading today was: "Congress gets ready to flub farm subsidy reform again." I'm neither naive nor hopeless. The status quo proposal in the House seemed politically fragile, barely squeaking through the floor vote with great gobs of bacon grease. It is not obvious to me what will happen in the Senate.

Thursday, October 18, 2007

National Pork Board removes "Counting Carbs?" slogan and logo from websites

The federal government's National Pork Board recently removed its low-carb marketing slogan and logo from its websites, following my petition to the USDA's Agricultural Marketing Service in August.

Although the federal government's Dietary Guidelines Advisory Committee strongly criticized low-carb marketing, and the Dietary Guidelines themselves emphasize calorie balance rather than fad dieting, the government's beef and pork checkoff programs have skirted the edges of low-carb diet promotion for several years.

The Pork Board's low-carb slogan and logo were still on the Pork Board's websites last month.

The explicit low-carb marketing cannot be found there now.

Lloyd Day, administrator of USDA's Agricultural Marketing Service, responded to my petition in a letter dated October 11.
In response to your concerns regarding the "Counting Carbs? Pork's Perfect" slogan, which you identified on a Board Web site, AMS contacted the Board and determined they are no longer using this slogan or symbol in any advertisements. This 1-year campaign ran in 2003 in conjunction with the low-carbohydrate diet trend, and the Web site you referenced has been inactive since 2003 and consequently removed.
The Pork Board’s website for food services formerly recommended low carb marketing: “There’s no denying that the low-carbohydrate/high-protein phenomena has taken the food world by storm. According to some reports, up to 50 million consumers have tried some type of low-carbohydrate diet plan.” The website favorably quoted a “leading” chef, Marlin Kaplan, saying, “There’s no denying this diet. If you are a restaurant operator not offering high-protein, low-carb options on your menu, then you are not listening to your customer.”

In his response to my petition this month, Mr. Day said that the Pork Board's campaign did not promote a low carb diet or lifestyle.
Regarding all of the Board's campaigns, AMS takes special precaution to review promotional materials before they are released to the public. In the case you referenced, AMS concluded that the Board was not promoting a low-carbohydrate diet or lifestyle, but instead promoting pork as an alternative to other protein products for consumers that have elected a low-carbohydrate diet or lifestyle.
The success of this recent petition, and an earlier public-interest group petition to end high-calcium fad-diet marketing for dairy products, is likely to be followed by further public interest in making sure the USDA-sponsored checkoff programs are consistent with the federal government's Dietary Guidelines.

Wednesday, October 17, 2007

Removing the Red Tape from the Carrots

Yesterday, the NYTimes reported on the difficult and rewarding nature of trying to get local foods into schools, by overcoming tangible barriers and bureaucratic obstacles in Local Carrots with a Side of Red Tape.

The article illustrates the large example of the NYC School System which has tried to use its tremendous purchasing power to help many of the struggling fruit and vegetable farmers of New York state. This video features a smaller scale example in MA.

The article makes brief mention of the policies which currently make it difficult for the 10,874 [and counting] schools across the country that are part of the Farm to School movement to source school food locally, which brings us back to...drumroll, please: THE FARM BILL

In case readers of this blog don't have enough other reasons to care about the Farm Bill--which is scheduled to be debated by the Senate Agriculture, Nutrition and Forestry Committee next Tuesday, Oct 23--with farm and conservation payments, organic research, food stamps and the myriad other items up for negotiation, the ability for schools to request local foods for school meals is a small item of great import to be included in the draft of the Farm Bill due out any day now.

Specifically, all schools that receive federal dollars for school meal (lunch, breakfast, after-school, summer, etc.) purchases must follow a federal bidding process, also called procurement, and therefore have historically needed to comply with a federal ban on geographic preference for procurement. In the 2002 Farm Bill, Congress included language encouraging schools to purchase local foods. Yet, apparently the law was not clear enough in its intent to exempt schools from the ban on geographic preferences, and it has been difficult (.pdf) for many schools to prove to the USDA that they should be allowed (.doc) to do so.

Therefore, the House included in its Farm Bill a provision which a) encourages schools to purchase local foods when "practicable and appropriate" and b) makes this exemption from the ban on geographic preferences clear for all school meals. This provision does not provide any kind of mandate for local food-- only the option to request it if this is in the interest of the school food service program. Clearly, this is not the only action needed to change the nature of school meals, but many believe it is an important step in the right direction. More info here or at FarmtoSchool.org.

YouTube coverage of food policy and marketing

What works and what doesn't for children's nutrition and marketing awareness-raising on YouTube?
Physicians Committee for Responsible Medicine on school nutrition reform (a reader submission by email).

Jeepers Media on Shrek marketing (from Shaping Youth).

A report on the "Nag Factor" study (parts one and two), centering on an extended interview with a marketing strategist.
And for farm policy?
Oxfam on farm subsidy reform (from Mulch). Here's an earlier longer more understated piece from Oxfam, focusing on what's at stake for African farmers.